Mobile advertising still in tryout stage (AP)

Posted by on 29 December, 2007
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Rob Adler, CEO of go2 Media holds a cell phone displaying an example of the company's efforts to deliver advertising and content targeted to the interest and location of the user at go2 Media's office in Boston, Friday, Dec. 28, 2007. (AP Photo/Josh Reynolds)AP – In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.

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